Overview
Reach wallet-verified users, pay only for real interactions, and keep full control over your spend.
1. Why Advertise Here?
Advantage
What it means for you
Target by On-Chain Behavior
Bid on audiences like “DeFi wallets ≥ 1 SOL balance, active last 7 days.” No cookies, no guesswork—just hard data.
Verified Clicks
A user must sign a tiny transaction to claim your reward. Bots can’t fake that, so you pay only for genuine interest.
Cost-Efficient
You deposit once per auction; unused funds are automatically refunded. No surprise over-delivery, no impression waste.
Transparent Fees
Small fixed cuts go to the auction initiator, finalizer, and hosting platform—you see them up front.
Reputation Signals
Rate platforms with a Platform Score. High-quality sites rise to the top; shady traffic sinks.
2. How Billboard Auctions Work
Each user group has a single, top-of-feed “billboard” slot—only one advertiser at a time.
Timeline Example
Auction Opens – DeFi Active (≥ 1 SOL) group; bidding window: 1 hour.
You Place a Bid – Submit your ad creative + max spend.
Anti-Sniping – If someone bids in the final minute, the window auto-extends (fair play).
Rental Period Begins – Highest bidder’s ad shows for 8 hours.
Users Click & Claim – Each click triggers a signed claim; payout = your bid ÷ group size.
Refund & Fees – Once the slot ends, unused balance returns to you minus small fees.
Next Auction – Starts immediately so the slot never sits idle.
3. Running Your First Campaign
Create an Advertiser Profile
• Connect wallet → Advertiser tab → Create Profile (one-time, on-chain).
• Link an optional Brand profile for extra trust.
Browse Live Auctions
• Filter by group size, category, or activity window.
Submit a Bid
• Enter bid amount (total budget for the rental) and upload your creative (image + link).
• Deposit is held in escrow.
Watch the Countdown
• Outbid? Place a higher bid before the timer ends.
Monitor Performance
• Live dashboard shows clicks, spend, refunds, and Platform Scores.
Coming Soon: Set daily caps and autopilot rules so you don’t have to babysit each auction.
4. Safety & Reputation
Scenario
Outcome
Your ad is reported and deemed malicious
Remaining escrow is forfeited to the treasury; profile earns penalty points.
Ad removed but later cleared
Full escrow + reporter’s deposit are returned to you.
Suspicious Activity
High report counts raise your Suspicious Flag; future auctions may require higher deposits.
Stay compliant and transparent to keep your Advertiser Score healthy and fees low.
5. Platform Scores & Second Signer
Second Signer Protection – Some host platforms (e.g., social.sol) add an extra human or CAPTCHA check before releases, further blocking bots.
Platform Score – Advertisers collectively up-/down-vote each platform’s traffic quality. Use it to decide where to spend.
Tip: If a platform skips second-signer checks but still has a strong score, its traffic is likely legitimate.
6. Fee Breakdown
Fee
Paid Once Per Win
Amount
Initiator
Goes to the wallet that opened the auction.
0.0001 SOL
Finalizer
Paid to the wallet that closes and settles the auction.
0.0001 SOL
Host Platform
Supports UI costs and bot protection.
Varies based on platform. Social.sol is 0.0001 SOL
All other funds flow to users who click—or back to you as a refund.
7. FAQs
Q: What if I get out-bid?
A: Your escrowed funds are returned immediately.
Q: Can I run multiple creatives?
A: For now, one ad per auction. Multi-creative rotations are on the roadmap.
Q: How do I know group sizes?
A: Each auction card displays an exact wallet count pulled from on-chain data snapshots.
Q: Are refunds instant?
A: Yes—settlement runs on-chain when the auction finalizes.
More Info - Coming Soon
Persistent Auction Cycles
Auctions automatically restart after rental periods
No manual recreation needed
Continuous revenue opportunity
Fair Distribution Model
payment_per_user = claimable_pool / group.member_count
Every group member gets equal share
No first-come-first-served race conditions
Unclaimed funds stay available
Dynamic Auction Extensions
if slots_until_end <= threshold && extension_count < max_extensions { auction_end_slot += extension_slots; }
Prevents last-second sniping
Up to 20 extensions possible
Fair competitive bidding
Anti-Spam Economics
Dynamic bid fees based on penalty levels
Cooldown periods prevent rapid-fire bidding
Exponential fee increases (up to 10,000x)
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