Reputation

Reputation Score is a core data layer for the Social Protocol. Every meaningful actor—users, brands, advertisers, platforms, and even individual ad placements—has a score that lives entirely on-chain.

Users

When people interact on Beam.fun (or any frontend built on the protocol), they vote on profiles, not posts. Up-votes add to a user’s Reputation Score, down-votes subtract from it. The result is similar to Reddit karma but attached to the person rather than individual content. A high score signals steady, positive contributions; a low or negative score warns that the community has had concerns.

Brands

A brand account starts with a score of 0 and earns its own reputation independently of the individual who created it. While the account is flagged as a brand, user votes affect the brand’s score only. If the brand is later transferred or dissolved, the owner’s personal profile reverts to its own score, keeping personal and brand identities cleanly separated.

Advertisers

All advertisers are brands, but not all brands choose to advertise. Because Reputation Score focuses on community sentiment toward the brand itself, an advertiser’s score is simply the brand score. Campaign performance metrics—click-through rate, settlement history, and so on—are recorded separately.

Platforms

A platform (for example, a third-party mobile client or web dashboard) accumulates reputation based on the locations it controls. When a location earns a vote—positive or negative—the parent platform’s score adjusts in proportion. Over time, trustworthy platforms surface through consistently good stewardship of their spaces.

Placements

Individual ad placements can also carry scores. Voters use this to reward unobtrusive, relevant ad spots and penalize low-quality ones. Advertisers and platforms both see these signals when deciding where to spend budget.

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Why Reputation Matters

Reputation Scores feed directly into user experience and protocol economics:

• Feed filtration: Beam.fun lets users hide posts below chosen user- and brand-score thresholds, cutting noise without global censorship.

• Recommendation engine: The “For You” algorithm weighs scores to highlight voices with a track record of value.

• Leaderboards: Daily and weekly boards rank who is gaining reputation fastest, giving newcomers a way to discover rising creators.

• Developer tooling: Because scores are on-chain PDAs, any dApp can gate features, create role systems, or tailor UI based on reputation without requesting permission.

• Advertising decisions: Advertisers view platform and placement scores to pick inventory that matches their brand quality targets.

By anchoring reputation on-chain, the protocol replaces opaque trust signals with transparent, composable data—one more step toward an open social layer where credibility is earned, measurable, and portable across the Solana ecosystem.