Overview
Turn ad space inside your dApp into a direct, on-chain revenue stream—no middlemen, full transparency.
1. Why Plug In?
Advantage
What it means for your dApp
Instant Monetization
Share in auction fees every time an advertiser rents space on your site.
Wallet-Verified Traffic
Ads are targeted by on-chain behavior, boosting campaign quality and CPM. The better your audience, the higher bids go.
Second-Signer Shield (Optional)
Add a human/CAPTCHA check before a user claims an ad payout, killing bots and lifting your Platform Score.
Open Reputation Loop
Platforms earn a Platform Score from advertisers. High scores attract bigger budgets and premium creatives.
Zero Fragmentation Risk
While we ramp user numbers, auctions default to social.sol. Early-access partners will be whitelisted as soon as inventory depth allows.
2. Revenue Model
Flow
% Split
Initiator Fee
0.5 % – goes to whoever starts the auction (often you).
Host Platform Fee
1 % – paid to your treasury when your placement serves the winning ad.
User Claims
100 % of payout bypasses us and lands directly with your users—keeps engagement authentic.
No hidden rev-share: Fees are hard-coded on-chain and visible in every settlement.
3. Integration Checklist
Create Platform Profile
• Connect your admin wallet → Platforms tab → Register.
• Set payout address and (optional) second-signer logic.
Choose Placement Type
• Billboard (top-of-feed) is live today; sidebar & in-feed coming soon.
Embed SDK
• One-line JavaScript snippet fetches live auction data and ad creative.
• SDK handles claim button, wallet prompts, and fee routing.
Enable Second-Signer (Recommended)
• Plug in your CAPTCHA or human-review micro-service. SDK calls your endpoint before finalising user claims.
Launch & Track
• Dashboard shows revenue, advertiser quality, and your evolving Platform Score.
4. Platform Score 101
Advertiser Feedback – After each campaign, advertisers up- or down-vote your traffic quality.
Second-Signer Bonus – Activating bot protection adds a multiplier to positive votes.
Transparency – Scores are public; elite scores attract higher bids.
Maintain a healthy score by keeping bots out and audiences engaged.
5. Roadmap & Early Access
Phase
What to Expect
Phase 1
Auctions limited to social.sol to build liquidity.
Phase 2
Invite-only beta for pioneer dApps—early fee boosts + featured listing.
Phase 3
Open registration; automatic placement approval once minimum daily active users met.
Join the wait-list now to lock in Phase 2 benefits.
6. Frequently Asked Questions
Q: Do we need to handle escrow or payouts?
A: No. The onchain program handles all fund routing. You just display the ad and optionally gate claims with your second-signer.
Q: Can we set our own fee?
A: Yes, each platform determines how much advertisers pay to run ads on their platform. Advertisers pay this fee in addition to their bid for adspace when the auction is finalized.
Q: What happens if our Second-Signer service goes down?
A: Users will be unable to claim payouts from your site, and advertisers may downvote your platform.
Q: Is there a minimum traffic requirement?
A: For our invite-only beta we are looking for dApp partners with at last 500 daily users. There is no minimum traffic requirement during the open registration phase. You should set your platform fee with your daily traffic in mind in order to create a worthwhile experience for advertisers.
Last updated